It is clear that the days when Nike was criticized for its “dubious” manufacturing processes are definitely over. Faithful to itself and to its sporting values which it has defended body and soul for nearly 50 years now, the Swoosh brand has indeed been able to rectify the situation by adopting respectable ethics and now an exemplary eco-responsible approach. Embodied by its “ Move to Zero ” program, the objective of which is to completely eliminate its carbon footprint by 2025, this environmental awareness has already materialized through the production of several sneakers made from recycled materials, at the ‘image of the Converse Chuck Taylor All Star’ ‘Crater’ ‘. Building on its success, the Beaverton firm has logically decided to revisit on the same principle other iconic silhouettes from its own catalog. After presenting you the Nike Air Max 90 NRG ” Vast Gray ”, also equipped with a ” Crater ” sole, today it is the turn of the Air Max 95 to go green to display at its best on Sneaker Style.
The first Air Max 95 made from recycled materials.
When Sergio Lozano took over from Tinker Hatfield in 1995 to bring his stone to this colossal edifice that is the Air Max, he probably never imagined that his first bubble shoe would still have its place at our feet 25 years later. , and even less in a new structure resulting from recycling.
As explained earlier in the article, the Air Max 95 is indeed about to land in a NRG “Vast Gray” version that Nike’s creative teams have designed as part of the “Move to Zero” program. Expected for September 17, the pair therefore takes on the distinctive signs of the silhouettes stamped with the new eco-responsible label from Nike, starting with a recycled canvas upper. However, Sergio Lozano’s shoe stands out from the other models in the collection thanks to the color nuances that adorn the upper part of its design always inspired by the muscle fibers of the human body. In the photos below, you can notably distinguish notes of fuchsia, blue and dark green which contrast with shades of gray and white, present for its part on the laces. This white is echoed on the midsole whose exposed air cushions have been given a touch of “Volt” yellow which will no doubt appeal to fans of the brand. The outsole has undergone a fashionable ‘Crater’ treatment, which explains the multitude of multicolored stains in its blue coating. These are obviously linked to the scraps of materials used for its manufacture.